Have you decided to work on clarifying your business brand, but aren’t sure where to start? The following tips will get you started on a visual depiction of your business concept. p /Use color. Color is the most important part of establishing your brand. Are you surprised? Color experts estimate that over 50% of a personrsquo;s reaction to your advertisements or web pages is directly correlated with how color is used in the ad or site. p /Colors are associated with specific emotional reactions. Restaurants make liberal use of reds, oranges, and yellows because those colors make us hungry. You can put forth an earth-friendly personna by using greens and a serene image by using blues and purples. Once you identify what emotional reaction you’re seeking to induce, you’ll be able to choose your colors more wisely. p /Some industries have already dominated particular colors. Pink is linked to all things feminine and to breast cancer awareness. Blues are dominated by the banking industry. And who doesn’t think of McDonalds when they see golden arches? What colors will represent your business best? p /Create a unique image or logo. What kind of look fits your business best: modern and sleek, or traditional and trusted? Get exposure to a variety of images and logos so you can get a good feel for what will best brand your business. p /Make sure the logo or mascot you choose will portray your company tone. Do you want something whimsical, like the Trix cereal rabbit? Or are you out to convey a serious, reliable tone? p /You can design your own logo online or hire a professional. You can get good logos inexpensively by using art students or freelance marketing specialists. Take your time to ensure you choose a logo that really promotes your brand. p /p /
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